After a quick search for leather bracelets (see image above), the (until now) very theoretical notion of branding had acquired, all of the sudden, a very practical meaning. It has become obvious to me...
Brand identity or brand image? Are they the same? Is it possible to have one without the other? What should I work on first? Back to the business books. Before going any further, just...
The person who was wearing my creations or the segment of population that I aim to reach as a result of the target market segmentation (to use a business book term) wasn't exactly...
I confess: the first attempt at product design was a complete failure. It was rather frustrating. Until I found this quote: What happens before getting...
My first step in building this brand was envisioning its story. And, as any good story, it has to start with "once upon a time in a beautiful land". MLC1948 Brand Building - The...
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