Follow our journey and learn with us

Ideas are aplenty but it takes a lot of energy
and “stick-to-it-ivness” to transform them into reality.


Welcome to our journal. This is the place where we document the most important milestones of our journey from dream to reality.

Building a Brand Means Venturing in Uncharted Territory

My first step in building this brand was envisioning its story. And, as any good story, it has to start with "once upon a time in a...


Product Design a.k.a Designing the Dream

I confess: the first attempt at product design was a complete failure. It was rather frustrating. Until I...

Target Market Segmentation – Who Will Buy What I Sell?

The person who was wearing my creations or the segment of population that I aim to reach as...


For the elegant adventurer

Brand Identity or Brand Image? Where Do I Start?

Brand identity or brand image? Are they the same? Is it possible to have one without the other? What should I work on first? Back to the...

Branding, Style, and Personality – How to Make My Product Stand Out?

After a quick search for leather bracelets (see image above), the (until now) very theoretical notion of branding had acquired, all of...


For the elegant adventurer

“Have no fear of perfection - you'll never reach it.”

Salvador Dali

To Launch or Not to Launch (Yet)

That is definitely not the question. The question is: how much improvement to the initial product is too much improvement. I have read...

Branding Strategy – Look at Me, Look at You or Look at Us?

Undeniably, you will say, a customer oriented branding strategy is much better than a product oriented branding strategy. What...


For the elegant adventurer