Dream. Dare. Do
The MLC1948 Story
Follow Your Dreams
What is the worst advice you have ever received? For me it was: stop dreaming, start doing. Probably the absolute worse advice someone could give you. While there is some truth in it, this kind of advice has one big issue: start doing what?
Dreams give you the energy to do, they push you in the right direction, and they keep you motivated. They give you both purpose and direction. And, they also give you the creative energy and ideas that you need to transform your dream world into reality. You only need to step into the action.
The World Is Our Playground
My dream was to travel the world. Discover it. See new places. A rather simple desire. But little did I know about what travel really is. And, above all, what travel really does to you.
Ones destination is never a place, but a new way of seeing things.
– Henry Miller
With every new place discovered, I came to meet new people, learn about their lives, their cultures, their ways of seeing the world. And, I came back home a different person. A person who had a more complex view on the world than the one who left home. And this was my motivation to travel even more.
For the Elegant Adventurer
This collection of fashion accessories was inspired by all the fortuitous encounters during my travels around the world.
MLC1948 was created for the elegant adventurers and refined rebels who believe that aesthetic is neither obsolete nor boring. For those who understand that true elegance is never loud.
Elegance is usually confused with superficiality, fashion, lack of depth. This is a serious mistake: human beings need to have elegance in their actions and in their posture because this word is synonymous with good taste, amiability, equilibrium and harmony.
– Paulo Coelho
This collection is a fashion statement that gives you, the elegant adventurer, a touch of understated sophistication to match your personality.
Where It All Begun
The story started in November 2018 on the banks of the Leman Lake (or Geneva Lake, if you prefer), in Montreux, Switzerland - probably the most beautiful town in the world.
We have decided to document our journey. This way we can invite you to be part of it. We will be posting regularly in The Journey.
Discover where it all started, how it evolves, and our dreams and plans for the future.